The favourites within the Accolade Wines portfolio in the lead up to Mother’s Day are the Grant Burge Pinot Noir Chardonnay range including Rose, Croser (NV and Vintage), Yarra Burn Vintage and, of course, House of Arras. “It is the ninth sales week of the year in value for premium domestic sparkling, the sixth week of the year for Accolade Wines sparkling sales and the sixth week of the year for total sparkling rose.” “Mother’s Day is certainly a key seasonal occasion within the sparkling category,” Glover said. In the lead up to Mother’s Day, those numbers have been driven even higher. “We have a range of sparkling brands throughout our portfolio and we have seen all our key sparkling brands in growth including our total House of Arras portfolio, Grant Burge Pinot Noir Chardonnay, Croser Vintage and Yarra Burn.”Īnother macro trend influenced by our changing lifestyle and consumption occasions has seen the growth of light and refreshing styles, including domestic prosecco (+19.4%) and sparkling rose varietals (+31.3%) is also driving category growth. “We are the number one premium domestic sparkling supplier, with our +$15 portfolio driving growth of +35.4% vs category at +19.2% (+$15 sparkling excluding champagne),” Glover added. Glover said Accolade Wines has seen strong results across its sparkling portfolio, with the company driving total sparkling category growth of +25.3% vs total sparkling category +20.2%. “Australian consumers are drinking less, but drinking better because we have seen a rise in celebration occasions occurring at home due to closures of on-premise venues during COVID.” “We believe that premiumisation is driving that growth,” said Jack Glover, Marketing Director Accolade Wines ANZ. The growing appreciation for Australian sparkling wine is being reflected in its sales: the total wine market in Australia has grown by 10%, with the premium domestic sparkling wine growing ahead of the total wine category, up 19.7%, increasing the share for premium domestic sparkling from 5% to 5.4% (MAT 28/03/21). You just need to get them to taste a great Australian sparkling and they’re converts.” “Sparkling wine is perhaps a little harder to understand than still wine, so consumers will often focus on brand and choose a Champagne with a familiar label. “Ever year you see more acceptance,” he said. It’s been the goal of House of Arras winemaker Ed Carr to create an Australian sparkling that can hold its own against Champagne since he founded the vineyard in 1995.Ĭarr noted to Drinks Digest editor Alana House in 2018 that Australians are becoming increasingly appreciative of how well Australian sparkling stacks up against Champagne. While Australia is one of the biggest markets for Champagne in the world, we’re also rapidly becoming one of the most respected producers of sparkling wine.Ĭonfirmation came in December when Tasmania’s House of Arras, EJ Carr Late Disgorged 2004 was named sparkling wine of the year in Decanter, one of the world’s leading wine publications, beating the best France had to offer. It becomes an increasingly difficult decision every Mother’s Day: whether to choose domestic or imported bubbles to celebrate the occasion.
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